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Shopify Pricing vs Fees vs Cost Guide: Lite vs Basic vs Shopify vs Advanced vs Plus

Shopify Pricing Plans Guide: Lite vs Basic vs Shopify vs Advanced vs plus (Updated January 2019)

While Shopify websites are super easy to setup and run, we still get questions from others asking,  "which Shopify pricing plan is best?".  There can be a dizzying number of choices and decisions when you begin researching which ecommerce platform is the best fit for your business.

So, we have taken some of the guesswork out of the process and tried to put everything here in one article you need to make an informed, and hopefully profitable, decision.

The folks at Shopify offer five plans:

  • Shopify Lite
  • Basic Shopify
  • Shopify
  • Advanced Shopify
  • Shopify Plus

The data is overwhelming.  More and more consumers are using the internet and their mobile phones to research products and services, and to ultimately make purchases.

If you are serious about being competitive, a great ecommerce site is a must.

Choosing the right plan for your business is important, but don't let fear of making the wrong choice lead you to making NO choice.  Shopify offers both monthly and annual plans.  As well as free upgrades and downgrades between plans.  This gives you the ultimate flexibility in maximizing your return on investment.  

Pro Tip:  Shopify annual plans provide an upfront discount, but are non refundable.  Our advice is to stick to monthly plan until you are sure you are ready for an annual plan.

Shopify Pricing Plans

Plan Features Basic Shopify Shopify Advanced Shopify
All the basics for starting a new business Everything you need for a growing business Advanced features for scaling your business
Monthly price $29 per month $79 per month $299 per month
Online Store Yes Yes Yes
Includes ecommerce website and blog.
Unlimited products Yes Yes Yes
Staff accounts 2 5 15
24/7 support Yes Yes Yes
Sales channels Yes Yes Yes
Sell on online marketplaces and social media. Channel availability varies by country.
Manual order creation Yes Yes Yes
Discount codes Yes Yes Yes
Free SSL certificate Yes Yes Yes
Abandoned cart recovery Yes Yes Yes
Gift cards Yes Yes
Professional reports Yes Yes
Advanced report builder Yes
Third-party calculated shipping rates Yes
Show calculated rates with your own account or third-party apps at checkout.
Shipping discount up to 64% up to 72% up to 74%
Competitive shipping rates from USPS, UPS, or DHL Express.
Print shipping labels Yes Yes Yes
Fraud analysis Yes Yes Yes
Online credit card rates 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢
In-person credit card rates 2.7% + 0¢ 2.5% + 0¢ 2.4% + 0¢
Additional fees using all payment providers other than Shopify Payments 2.00% 1.00% 0.50%
Shopify POS app Yes Yes Yes
Register shifts Yes Yes
Hardware peripheral support Yes Yes
Use barcode scanners, receipt printers, cash drawers, shipping label printers, and retail cameras.
Unlimited Shopify POS staff PINs Yes Yes
Third-party POS apps Yes Yes


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